A few years ago, two close friends—one a software engineer, the other in sales—decided they wanted to build something meaningful together. Something real, something pure, something connected to nature. On a trip to Kashmir, just as we were nearing the mountains, our car broke down. The engine failed, and we had no choice but to stay overnight in a small village called Taobat. What felt like an inconvenience turned out to be the beginning of a new chapter.

The next morning, the villagers served us a simple homemade breakfast of fried eggs fresh from their own hens. The taste was unforgettable. Rich, warm, and full of natural flavor. It was unlike anything we had ever eaten in the city.

Curious, we asked them about it. They told us their hens were raised naturally, fed organic feed, and lived freely in the open. No sheds. No artificial light. No chemicals.